TJ Eisenhart and Andrew Dahlheim experienced successful careers in pro cycling that culminated with the Holowesk-Citadel Pro Cycling team. After several years as team mates, they left the team to start Imaginary Collective in 2020 with the sight of starting a brand within the sport to break away from the traditional European cycling culture. Bringing a fresh take and bright colors to a historically black/ white profession, Imaginary Collective is changing the way professional cycling is viewed with a more hands on approach of product design and development with each partner.